Fortify Premium Exterior Coating
WHY HOMEOWNERS CHOOSE FORTIFY
More protection than ordinary exterior paint
Fortify is a premium exterior coating designed to give your home a stronger, more durable protective finish.
Keeps your color looking fresh
After 1,000 hours of accelerated sun and weather testing, the tested coating showed only a very small measured color change (ΔE 0.33). This helps your home maintain its appearance and curb appeal.
Helps the finish stay smooth
The tested coating showed no visible cracking or checking after 1,000 hours of accelerated weather testing. This supports a cleaner, better-maintained exterior appearance.
Flexes instead of turning brittle
The coating remained highly flexible after weather testing, with 146% elongation. This helps it move with normal expansion and contraction as your home heats and cools.
Made for changing seasons
It passed flexibility testing at -13°F, helping the coating remain flexible through cold weather and large temperature changes.
Helps resist mold and corrosion
Fortify contains specialty additives selected for their mold-resistant and corrosion-resistant properties, providing added protection in humid or shaded areas and on properly prepared metal surfaces.
One coating for many parts of your home
Fortify can be used on wood, vinyl, aluminum, masonry, shingles, siding and properly prepared metal, helping create a consistent exterior finish across different surfaces.
Simpler protection for metal surfaces
Fortify can be applied directly to properly prepared metal, reducing the need for multiple separate coating products.
Fewer products and application steps
Fortify combines paint and primer in one for suitable surfaces, which can make the project more efficient.
Less strong coating odor during application
VOCs are certain ingredients that evaporate into the air while a coating dries. Fortify contains approximately 25 g/L – 90% below the federal limit for flat exterior paint, more than 93% below the federal limit for nonflat exterior paint, and half of the 50 g/L benchmark used in some of California's strictest air-quality rules. In everyday terms, this helps reduce strong coating odors compared with many conventional coatings.
Supported by established industry companies
Fortify is backed by an American coatings manufacturer with 45 years of industry experience and distribution.
Its materials technology is supplied by Dow Chemical, a global materials science company founded in 1897.
That gives homeowners confidence that the product is supported by experienced companies.
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